Pop Up: Loft
July 1st - Sept 5th 2021.
Fresh Cut Flowers "LOFT" was a concept store & pop up for the summer of 2021 inI the brand's home base of Portland, OR. As a flora-focused brand this store was created to connect the inspiration to the source to be sold together in the same physical space.
Concept and Creative Direction: Trey Hales
Assistant Creative Director: James Fink
Flower Installation: Fresh Cut Flowers
Flowers for Sale: Manu Torres
Stained Glass Artworks: Kerbi Urbanowski
Photo: Chloé Jarnac