Pop Up: Loft

Pop Up: Loft

July 1st - Sept 5th 2021.

Fresh Cut Flowers "LOFT" was a concept store & pop up for the summer of 2021 inI the brand's home base of Portland, OR. As a flora-focused brand this store was created to connect the inspiration to the source to be sold together in the same physical space.

Concept and Creative Direction: Trey Hales

Assistant Creative Director: James Fink

Flower Installation: Fresh Cut Flowers

Flowers for Sale: Manu Torres

Stained Glass Artworks: Kerbi Urbanowski 

Photo: Chloé Jarnac